Swatch to Add Sun shades With Safilo as Swiss Watch Demand Ebbs

For lots of years, Swatch has helped you keep time. Soon, it is going to keep your eyes shaded as well.

The collaboration “harbors significant growth opportunities” for Safilo, Cedric Rossi, an analyst at Bryan Garnier, said in a note.

Swatch Group AG will introduce sun shades under its namesake brand this year under a five-year alliance with Safilo Group SpA, the companies said in a statement Tuesday. The Swiss watchmaker will help the Spanish oakley sunglasses for women company design collections that will be obtainable in the spring.

Swatch’s diversification comes as the Swiss watch industry struggles to sell more timepieces amid slowing economic growth in its largest market, China. Low-end watch brands also must contend with competition from the Apple Watch.

Swatch is returning to the sun shades section after a stint selling them in the 1990s. The new collection will be sold through Swatch stores, Safilo’s Solstice chain in the U.S., & distributors around the globe.

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